Promotional Pens and Custom Bic Marketing Pens
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Wednesday, July 30, 2014

Is Your Business Harnessing the Power of Peer Influence?

Marketing isn't what it used to be. According to a consumer survey byMcKinsey & Company, consumers are no longer making their buying decisions in the same way that they once did. The traditional model of the consumer becoming aware of many brands and developing some level of familiarity with one or more of them before finally choosing one and building a sense of loyalty to that product is no longer accurate.

Today’s busy consumers now do their own extensive research into the many products available before making a purchase — and the majority of consumers rely primarily on the opinions of people they know personally when it’s time to make a purchasing decision. When a consumer has already purchased a product or service, his or her friends are 3.3times more likely to make the same purchase. And if that consumer is what marketers call a “peer influencer,” his or her friends are 5.3 times more likely to make the same purchase.

Friday, July 18, 2014

Here’s What You Need to Know About Designing a Company Logo

Your company’s logo should represent everything that it stands for. Not only does a strong logo help your company make a good first impression on customers, but it helps your company establish the strong brand identity that can distinguish your products in the increasingly crowded consumer marketplace. A polished, professional logo makes your company appear established and trustworthy, and can help cement your customers’ loyalty.

While it’s important that you sit down and brainstorm some ideas for your company logo, you shouldn't go it alone when it comes to logo design. You should enlist the help of a design professional to create a company logo that really stands out. You need a logo that resonates emotionally for your customers, inspiring your care and trust, but it should also be a versatile logo that works well in a variety of formats. Whether it’s on your company letterhead, your business cards or your custom promotional pens, your company logo should never look out of place.

Tuesday, July 8, 2014

Do Promotional Products Still Work?

American companies invest $18 billion a year on promotional product marketing alone. The value of promotional products lies in their ability to carry a company’s message beyond a single customer and into the customer’s broader social circle — depending on the specific product the message can even reach beyond that circle. But do promotional products serve their intended purpose?

The short answer is yes. Most consumers still appreciate and value promotional products, even inexpensive ones like promotional marketing pens. Giving out promotional products increases the odds that the recipient will patronize your business. It’s basic psychology — people feel obligated to give something back when they receive a gift, no matter how small.