Wednesday, May 28, 2014
You need to make sure that customers keep and use your business’s promotional products. The good news is you don’t have to spend a fortune on fancy, expensive products to get the most bang for your marketing buck. It’s not so much what promotional product you offer but the usefulness of that product that keeps customers reaching for it again and again — and every time they do, they’ll see your business’s name and logo.
Give Products People Want
What happens when you hand out promotional products that no one wants or needs? Those products get tossed into the trash as soon as the customer walks out your door. At best, they’ll find their way into a junk drawer or wind up under the seat of the customer’s car. No one wants stickers, folders or safety whistles.
Monday, May 19, 2014
Your marketing message needs to tell your potential customers what they want to hear — it needs to get to the heart of what they desire. Your marketing message should express your company's heart and soul while showing your customers how you can help them. It should be purposeful, and it should reach your customers no matter where they are.
Friday, May 9, 2014
Trust is the solid foundation on which any relationship must be built – and the relationship between you and your customers is no exception. Customers won’t patronize your business once if they don’t trust you. Once you’ve earned your customers’ trust, it’s crucial to retain it. The trust your customers have in your business is just as fragile as the trust your friends, loved ones and romantic partners have in you as a person. Once broken, it can be impossible to repair.
So, how can you inspire your customers’ trust? You have to show them that you care about them as people and have their best interest at heart. You also have to prove that you can keep your promises and that you’re a person of integrity. From the moment your customers first become aware of your brand, they have to think of you and your brand as reliable and trustworthy.
Thursday, May 1, 2014
most effective promotional products because just about every customer can use them; they're almost always kept, or passed on to a friend or acquaintance. No matter what kind of products or services you offer, however, it's always important to choose the right promotional product to showcase them.