Promotional Pens and Custom Bic Marketing Pens
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36 Emerald Lake Dr.
Jackson, TN 38305

Canadian Customers: 731-664-5555
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Sales@ThePenGuy.com

Wednesday, May 28, 2014

How to Make the Most of Your Promotional Products


Promotional products can be a valuable part of your business’s marketing strategy if you know how to use them effectively. But if you don’t know how to use them effectively, promotional products can cost your business money and hold you back.

You need to make sure that customers keep and use your business’s promotional products. The good news is you don’t have to spend a fortune on fancy, expensive products to get the most bang for your marketing buck. It’s not so much what promotional product you offer but the usefulness of that product that keeps customers reaching for it again and again — and every time they do, they’ll see your business’s name and logo.

Give Products People Want
What happens when you hand out promotional products that no one wants or needs? Those products get tossed into the trash as soon as the customer walks out your door. At best, they’ll find their way into a junk drawer or wind up under the seat of the customer’s car. No one wants stickers, folders or safety whistles.

Monday, May 19, 2014

Are You Sending the Right Marketing Message?


 The right marketing message can mean the difference between success and failure for your business. But how can you tell if the message you're sending is the correct one? If you're a small business or a start-up, sending the right message can be tricky.

Your marketing message needs to tell your potential customers what they want to hear — it needs to get to the heart of what they desire. Your marketing message should express your company's heart and soul while showing your customers how you can help them. It should be purposeful, and it should reach your customers no matter where they are.



Friday, May 9, 2014

5 Ways to Win Your Customers’ Trust and Keep Them Coming Back



Trust is the solid foundation on which any relationship must be built – and the relationship between you and your customers is no exception. Customers won’t patronize your business once if they don’t trust you. Once you’ve earned your customers’ trust, it’s crucial to retain it. The trust your customers have in your business is just as fragile as the trust your friends, loved ones and romantic partners have in you as a person. Once broken, it can be impossible to repair.

So, how can you inspire your customers’ trust? You have to show them that you care about them as people and have their best interest at heart. You also have to prove that you can keep your promises and that you’re a person of integrity. From the moment your customers first become aware of your brand, they have to think of you and your brand as reliable and trustworthy.

Thursday, May 1, 2014

Dos and Don’ts of Choosing the Right Promotional Product


Promotional products are one of the most cost-effective ways to get the word out about your company. They last much longer than other forms of advertisement, and can spread the word about your company to anyone who sees your customer using the product. Pens are one of the most effective promotional products because just about every customer can use them; they're almost always kept, or passed on to a friend or acquaintance. No matter what kind of products or services you offer, however, it's always important to choose the right promotional product to showcase them.

Do Consider Your Audience

No matter what promotional product you choose, keep in mind that it's for the benefit of your potential customers, not your own. Know your audience, what they want and what's most important to them, and choose a promotional product that aligns with those values. For example, a recent Advertising Specialty Institute (ASI) study showed that people ages 55 and up are most appreciative of promotional pens and calendars. Women are more likely to hang onto promotional pens, while men prefer electronics (like USB thumb drives) T-shirts and caps. Younger people most enjoy food items.