The right promotional product can expand awareness of your company, brand and products to an audience that consists not just of the customer who receives the product, but every member of his or her social circle and any member of the general public who sees that person use the promotional product later on. But the wrong promotional product doesn’t expand your company’s brand awareness; it just winds up in the trash.
How do you choose the right promotional product? Sometimes a little creativity is in order, but at other times, it’s best to stick with what’s tried and true. These promotional items have been found to be effective time and time again.
A person wearing a T-shirt that bears your company name and logo is a walking advertisement for your services. But if you decide to go with promotional shirts, remember that quality counts. Customers won’t bother to wear a thin, flimsy, low-quality shirt, and if nobody wears it, it’s a waste of money.
Instead choose a high-quality shirt made from thick, soft cotton fabric that will hold up after many trips through the washing machine. Many customers will wear a shirt that’s soft, thick and comfortable no matter what logo appears on the front, so choose your shirts wisely.
Logo pens for marketing purposes may be common, but that’s because they’re so effective. If you have a small marketing budget but still want to provide a promotional product your customers will enjoy, a quality promotional pen is the answer. Choose a pen will last, for maximum impact.
A latex balloon may be one of the cheapest promotional items available, but it can still be a great choice. The Economist, for example, has used this particular item to spectacular effect. Balloons will delight your customers’ young children or grandchildren, and perhaps help to cement their loyalty when they get older.
Thumb drives are kind of like pens — everyone seems to need them. Unlike pens, however, they’re a little harder to come by in a pinch. Think back to the last time you needed a USB stick in a hurry — was there one handy? Probably not, right?
A USB thumb drive attached to a keychain will definitely come in handy sooner or later. Whether it’s your customer or one of his or her friends or acquaintances using the thumb drive, he or she will be sure to spot your company logo on the side.
Reusable Shopping Bags
More and more shoppers are shunning disposable plastic bags in favor of eco-friendly reusable shopping bags. Just like a T-shirt, these bags are seen by a fairly large audience — anyone who sees the bearer shopping for or carrying his or her groceries. If you’d like your company to be seen as socially responsible, reusable shopping bags bearing your company name, logo and contact information are the way to go.
Bottle and Can Koozies
Custom bottle and can koozies are popular because who doesn’t want to keep his or her drink cool on a hot summer’s day? Your promotional koozie reminds your customers of what your business can do for them, and it expands brand awareness to everyone your customers socialize with.
Everyone gets stressed out from time to time, and your customers are no exception. Of course, stress balls may not be appropriate for every customer base, but if you cater to people in high-stress industries, this is an excellent idea. Get creative and have this promotional item made in a shape that matches your line of business. If you run a dojo, for example, choose a ninja-head stress ball; if you’re in the sustainability business, choose one decorated to resemble the planet Earth.
Travel Drink Ware
Everyone’s on the go these days, and your customers will almost certainly appreciate, keep and use a promotional travel mug or water bottle. Customers say that mugs are among the most popular and useful promotional items across perceived price ranges. At least one-fifth of customers are likely to keep such a product for five years or more.
Puzzles or Toys
If your customers are often obligated to bring their kids to your business, it makes sense to offer something of entertainment value for the youngsters — it’ll keep the kids quiet and happy, and the parents will be grateful and more likely to recommend your services to others. But toys and games aren’t just for kids; adults can enjoy these products too. Think a promotional flying disc or a brain-teasing puzzle. The sky’s the limit, so give your creativity free rein.
“Mood” products that change color have been popular for years, and they’re sure to generate a lot of buzz for your company and products. Choose stadium cups that change color when filled with hot or cold liquid, or pencils that transform at a touch. No matter what kind of promotional item you’d like to offer, chances are you can find a color-change version of it.