Tuesday, June 24, 2014
The power of promotional products lies in their usefulness — they offer something of value to the customer. Most people enjoy receiving and using promotional products, and will even feel a stronger obligation to “give something back” to your company in the form of making a purchase. But whether you’re giving out pens, T-shirts or other promotional products, bad choices and poor planning can thwart the effectiveness of your promotional marketing campaign. When choosing and designing your favorite promotional products, avoid some of these common mistakes.
Monday, June 16, 2014
But did you know that most celebrities walk away from awards ceremonies with more than just a statuette or sore cheeks from pretending to be happy after a loss? It's an open secret that some attendees at awards shows simply show up for the swag bag.
What's a swag bag? According to Gwen Flamberg, a beauty editor at Us Weekly, it's a gift bag full of expensive luxury products provided by sponsors given to celebrities at major events. Flamberg calls the bags a "failsafe" way to get products directly into celebrity hands, and notes that inclusion in a bag for a major event might be the biggest marketing boost that a small startup will ever see.
Thursday, June 12, 2014
Nielsen Global Trust in Advertising Survey, people trust the in-person recommendations of those they know personally more than any other form of advertising. Ninety-two percent of those surveyed believe that the recommendations of their friends, relatives and acquaintances are more trustworthy than advertising claims.
Even the recommendations of strangers — like those who write product reviews on sites like Amazon — carry more weight with consumers than other forms of advertising. Only 47 percent of the world’s consumers said they trust television and magazine ads, while 70 percent have confidence in online reviews posted by strangers.
Thursday, June 5, 2014
81 percent of the people attending a trade show have the authority to make buying decisions. Most marketers — 99 percent — find that trade shows offer a level of value unheard of in other marketing mediums. They allow you to make an impression on lots of prospective customers at once; if you set up at a national trade show with 1,000 exhibitors and 10,000 attendees, you can expect to attract at least 200 visitors each day. Seventy-eight percent of those visitors will have traveled more than 400 miles to attend the show.
So, if your business isn't attending any trade shows, you should reconsider. Though about half of the nation’s largest trade shows occur in just three cities — Orlando, Las Vegas and Chicago — you don’t have to attend the largest shows in the country, or rent the largest booth space, to reap the benefits of exhibiting. Even attending a trade show as a guest, rather than an exhibitor, can help you forge important business connections, stay abreast of the latest developments in your industry and participate in seminars and other educational opportunities.