Promotional Pens and Custom Bic Marketing Pens
Call Us Today: 800-532-8666
36 Emerald Lake Dr.
Jackson, TN 38305

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Friday, September 19, 2014

Top 10 Most Effective Promotional Items

The right promotional product can expand awareness of your company, brand and products to an audience that consists not just of the customer who receives the product, but every member of his or her social circle and any member of the general public who sees that person use the promotional product later on. But the wrong promotional product doesn’t expand your company’s brand awareness; it just winds up in the trash.

How do you choose the right promotional product? Sometimes a little creativity is in order, but at other times, it’s best to stick with what’s tried and true. These promotional items have been found to be effective time and time again.

Friday, August 22, 2014

How to Use Social Media to Generate Sales

Most business owners can see the value of social media to spread brand awareness and stay connected with their customers. But can social media posts actually help you generate sales? The answer is yes — in 2013, 52percent of marketers generated sales leads from Facebook, and that’s just one social media platform. Social media can help you find the people who are interested in using your products and services right now — and it can help you turn those leads into customers. Here’s how.

Use Images

When it comes to social media, images are among the most popular content shared. On Facebook, 93percent of the most engaging posts are photos. Other social media networks are taking notice and encouraging users to share more photos and images.

Wednesday, July 30, 2014

Is Your Business Harnessing the Power of Peer Influence?

Marketing isn't what it used to be. According to a consumer survey byMcKinsey & Company, consumers are no longer making their buying decisions in the same way that they once did. The traditional model of the consumer becoming aware of many brands and developing some level of familiarity with one or more of them before finally choosing one and building a sense of loyalty to that product is no longer accurate.

Today’s busy consumers now do their own extensive research into the many products available before making a purchase — and the majority of consumers rely primarily on the opinions of people they know personally when it’s time to make a purchasing decision. When a consumer has already purchased a product or service, his or her friends are 3.3times more likely to make the same purchase. And if that consumer is what marketers call a “peer influencer,” his or her friends are 5.3 times more likely to make the same purchase.

Friday, July 18, 2014

Here’s What You Need to Know About Designing a Company Logo

Your company’s logo should represent everything that it stands for. Not only does a strong logo help your company make a good first impression on customers, but it helps your company establish the strong brand identity that can distinguish your products in the increasingly crowded consumer marketplace. A polished, professional logo makes your company appear established and trustworthy, and can help cement your customers’ loyalty.

While it’s important that you sit down and brainstorm some ideas for your company logo, you shouldn't go it alone when it comes to logo design. You should enlist the help of a design professional to create a company logo that really stands out. You need a logo that resonates emotionally for your customers, inspiring your care and trust, but it should also be a versatile logo that works well in a variety of formats. Whether it’s on your company letterhead, your business cards or your custom promotional pens, your company logo should never look out of place.

Tuesday, July 8, 2014

Do Promotional Products Still Work?

American companies invest $18 billion a year on promotional product marketing alone. The value of promotional products lies in their ability to carry a company’s message beyond a single customer and into the customer’s broader social circle — depending on the specific product the message can even reach beyond that circle. But do promotional products serve their intended purpose?

The short answer is yes. Most consumers still appreciate and value promotional products, even inexpensive ones like promotional marketing pens. Giving out promotional products increases the odds that the recipient will patronize your business. It’s basic psychology — people feel obligated to give something back when they receive a gift, no matter how small.

Tuesday, June 24, 2014

Are You Making These Promotional Product Mistakes?

Promotional products are one of the most effective forms of advertisement, and one of the oldest. Printing your company logo onto a customer gift is also one of the cheapest ways to get your advertising message out to the world. Promotional product marketing costs just $0.005 per impression, compared with $0.058 per impression for a radio advertisement, $0.029 per impression for a newspaper advertisement and $0.018 per impression for a prime time television advertisement.

The power of promotional products lies in their usefulness — they offer something of value to the customer. Most people enjoy receiving and using promotional products, and will even feel a stronger obligation to “give something back” to your company in the form of making a purchase. But whether you’re giving out pens, T-shirts or other promotional products, bad choices and poor planning can thwart the effectiveness of your promotional marketing campaign. When choosing and designing your favorite promotional products, avoid some of these common mistakes.

Monday, June 16, 2014

Why Celebrity Swag Bags Are PR Gold — And How Your Business Can Stake a Claim

We've all dreamed of walking the red carpet and seeing our name on a list of nominees for a major award. It's okay — you can admit that you've practiced your acceptance speech in the bathroom mirror.

But did you know that most celebrities walk away from awards ceremonies with more than just a statuette or sore cheeks from pretending to be happy after a loss? It's an open secret that some attendees at awards shows simply show up for the swag bag.

What's a swag bag? According to Gwen Flamberg, a beauty editor at Us Weekly, it's a gift bag full of expensive luxury products provided by sponsors given to celebrities at major events. Flamberg calls the bags a "failsafe" way to get products directly into celebrity hands, and notes that inclusion in a bag for a major event might be the biggest marketing boost that a small startup will ever see.

Thursday, June 12, 2014

5 Ways to Get People Talking About Your Business

Word-of-mouth advertising is one of the most effective forms of advertising your business can leverage. According to the Nielsen Global Trust in Advertising Survey, people trust the in-person recommendations of those they know personally more than any other form of advertising. Ninety-two percent of those surveyed believe that the recommendations of their friends, relatives and acquaintances are more trustworthy than advertising claims.

Even the recommendations of strangers — like those who write product reviews on sites like Amazon — carry more weight with consumers than other forms of advertising. Only 47 percent of the world’s consumers said they trust television and magazine ads, while 70 percent have confidence in online reviews posted by strangers.

Thursday, June 5, 2014

5 Reasons You Should Attend Trade Shows

Trade shows offer you an unparalleled opportunity to get your products in front of customers. 81 percent of the people attending a trade show have the authority to make buying decisions. Most marketers — 99 percent — find that trade shows offer a level of value unheard of in other marketing mediums. They allow you to make an impression on lots of prospective customers at once; if you set up at a national trade show with 1,000 exhibitors and 10,000 attendees, you can expect to attract at least 200 visitors each day. Seventy-eight percent of those visitors will have traveled more than 400 miles to attend the show.

So, if your business isn't attending any trade shows, you should reconsider. Though about half of the nation’s largest trade shows occur in just three cities — Orlando, Las Vegas and Chicago — you don’t have to attend the largest shows in the country, or rent the largest booth space, to reap the benefits of exhibiting. Even attending a trade show as a guest, rather than an exhibitor, can help you forge important business connections, stay abreast of the latest developments in your industry and participate in seminars and other educational opportunities.

Wednesday, May 28, 2014

How to Make the Most of Your Promotional Products

Promotional products can be a valuable part of your business’s marketing strategy if you know how to use them effectively. But if you don’t know how to use them effectively, promotional products can cost your business money and hold you back.

You need to make sure that customers keep and use your business’s promotional products. The good news is you don’t have to spend a fortune on fancy, expensive products to get the most bang for your marketing buck. It’s not so much what promotional product you offer but the usefulness of that product that keeps customers reaching for it again and again — and every time they do, they’ll see your business’s name and logo.

Give Products People Want
What happens when you hand out promotional products that no one wants or needs? Those products get tossed into the trash as soon as the customer walks out your door. At best, they’ll find their way into a junk drawer or wind up under the seat of the customer’s car. No one wants stickers, folders or safety whistles.

Monday, May 19, 2014

Are You Sending the Right Marketing Message?

 The right marketing message can mean the difference between success and failure for your business. But how can you tell if the message you're sending is the correct one? If you're a small business or a start-up, sending the right message can be tricky.

Your marketing message needs to tell your potential customers what they want to hear — it needs to get to the heart of what they desire. Your marketing message should express your company's heart and soul while showing your customers how you can help them. It should be purposeful, and it should reach your customers no matter where they are.

Friday, May 9, 2014

5 Ways to Win Your Customers’ Trust and Keep Them Coming Back

Trust is the solid foundation on which any relationship must be built – and the relationship between you and your customers is no exception. Customers won’t patronize your business once if they don’t trust you. Once you’ve earned your customers’ trust, it’s crucial to retain it. The trust your customers have in your business is just as fragile as the trust your friends, loved ones and romantic partners have in you as a person. Once broken, it can be impossible to repair.

So, how can you inspire your customers’ trust? You have to show them that you care about them as people and have their best interest at heart. You also have to prove that you can keep your promises and that you’re a person of integrity. From the moment your customers first become aware of your brand, they have to think of you and your brand as reliable and trustworthy.

Thursday, May 1, 2014

Dos and Don’ts of Choosing the Right Promotional Product

Promotional products are one of the most cost-effective ways to get the word out about your company. They last much longer than other forms of advertisement, and can spread the word about your company to anyone who sees your customer using the product. Pens are one of the most effective promotional products because just about every customer can use them; they're almost always kept, or passed on to a friend or acquaintance. No matter what kind of products or services you offer, however, it's always important to choose the right promotional product to showcase them.

Do Consider Your Audience

No matter what promotional product you choose, keep in mind that it's for the benefit of your potential customers, not your own. Know your audience, what they want and what's most important to them, and choose a promotional product that aligns with those values. For example, a recent Advertising Specialty Institute (ASI) study showed that people ages 55 and up are most appreciative of promotional pens and calendars. Women are more likely to hang onto promotional pens, while men prefer electronics (like USB thumb drives) T-shirts and caps. Younger people most enjoy food items.