Wednesday, August 22, 2012
A Small Business Owner's Experience with Promo Pens
Being a small business owner is hard in this economy. Not everyone has money to spend, and even your employees can find it hard to come to the office everyday. As a small business owner, I have to deal with both these problems, as well as clients who might think that all I'm after is profit.
I decided that if I wanted to keep my business afloat, then I had to help promote it. I bought promotional pens for my office, with my company logo on them, and inspirational messages for my employees. They needed to have some words of wisdom on their desk to remind them that they still had a job, and they were doing well - they were still lucky. They also needed to know that I was listening to them and that I shared in their troubles.
The words didn't have to be big or bombastic. Even a simple "Keep smiling: every day is a blessing!" on a promo pen made their day.
Having a pen for promotion might look like a waste of time, but in business, you need to show people that you care over and above your profits. My promo pen idea wasn't bad at all: when my clients got their promotional pens, you could tell that they liked them. They didn't have just a pen with yet another company logo: they had something that reminded them that there was still a lot to look forward to.
Promotional pens are not difficult to make. You can design them yourself: just add a logo, and maybe a few words of courage and wisdom that remind you of how good life can still be, no matter what the state of the economy. For help on promo pens, visit www.thepenguy.com, where you can promote your business and show that you do care.