Most business owners can see the value of social media to spread brand awareness and stay connected with their customers. But can social media posts actually help you generate sales? The answer is yes — in 2013, 52percent of marketers generated sales leads from Facebook, and that’s just one social media platform. Social media can help you find the people who are interested in using your products and services right now — and it can help you turn those leads into customers. Here’s how.
When it comes to social media, images are among the most popular content shared. On Facebook, 93percent of the most engaging posts are photos. Other social media networks are taking notice and encouraging users to share more photos and images.