Friday, July 18, 2014
While it’s important that you sit down and brainstorm some ideas for your company logo, you shouldn't go it alone when it comes to logo design. You should enlist the help of a design professional to create a company logo that really stands out. You need a logo that resonates emotionally for your customers, inspiring your care and trust, but it should also be a versatile logo that works well in a variety of formats. Whether it’s on your company letterhead, your business cards or your custom promotional pens, your company logo should never look out of place.
Wednesday, July 16, 2014
Tuesday, July 8, 2014
The short answer is yes. Most consumers still appreciate and value promotional products, even inexpensive ones like promotional marketing pens. Giving out promotional products increases the odds that the recipient will patronize your business. It’s basic psychology — people feel obligated to give something back when they receive a gift, no matter how small.
Tuesday, June 24, 2014
The power of promotional products lies in their usefulness — they offer something of value to the customer. Most people enjoy receiving and using promotional products, and will even feel a stronger obligation to “give something back” to your company in the form of making a purchase. But whether you’re giving out pens, T-shirts or other promotional products, bad choices and poor planning can thwart the effectiveness of your promotional marketing campaign. When choosing and designing your favorite promotional products, avoid some of these common mistakes.
Monday, June 16, 2014
But did you know that most celebrities walk away from awards ceremonies with more than just a statuette or sore cheeks from pretending to be happy after a loss? It's an open secret that some attendees at awards shows simply show up for the swag bag.
What's a swag bag? According to Gwen Flamberg, a beauty editor at Us Weekly, it's a gift bag full of expensive luxury products provided by sponsors given to celebrities at major events. Flamberg calls the bags a "failsafe" way to get products directly into celebrity hands, and notes that inclusion in a bag for a major event might be the biggest marketing boost that a small startup will ever see.
Thursday, June 12, 2014
Nielsen Global Trust in Advertising Survey, people trust the in-person recommendations of those they know personally more than any other form of advertising. Ninety-two percent of those surveyed believe that the recommendations of their friends, relatives and acquaintances are more trustworthy than advertising claims.
Even the recommendations of strangers — like those who write product reviews on sites like Amazon — carry more weight with consumers than other forms of advertising. Only 47 percent of the world’s consumers said they trust television and magazine ads, while 70 percent have confidence in online reviews posted by strangers.
Thursday, June 5, 2014
81 percent of the people attending a trade show have the authority to make buying decisions. Most marketers — 99 percent — find that trade shows offer a level of value unheard of in other marketing mediums. They allow you to make an impression on lots of prospective customers at once; if you set up at a national trade show with 1,000 exhibitors and 10,000 attendees, you can expect to attract at least 200 visitors each day. Seventy-eight percent of those visitors will have traveled more than 400 miles to attend the show.
So, if your business isn't attending any trade shows, you should reconsider. Though about half of the nation’s largest trade shows occur in just three cities — Orlando, Las Vegas and Chicago — you don’t have to attend the largest shows in the country, or rent the largest booth space, to reap the benefits of exhibiting. Even attending a trade show as a guest, rather than an exhibitor, can help you forge important business connections, stay abreast of the latest developments in your industry and participate in seminars and other educational opportunities.
Wednesday, May 28, 2014
You need to make sure that customers keep and use your business’s promotional products. The good news is you don’t have to spend a fortune on fancy, expensive products to get the most bang for your marketing buck. It’s not so much what promotional product you offer but the usefulness of that product that keeps customers reaching for it again and again — and every time they do, they’ll see your business’s name and logo.
Give Products People Want
What happens when you hand out promotional products that no one wants or needs? Those products get tossed into the trash as soon as the customer walks out your door. At best, they’ll find their way into a junk drawer or wind up under the seat of the customer’s car. No one wants stickers, folders or safety whistles.
Monday, May 19, 2014
Your marketing message needs to tell your potential customers what they want to hear — it needs to get to the heart of what they desire. Your marketing message should express your company's heart and soul while showing your customers how you can help them. It should be purposeful, and it should reach your customers no matter where they are.
Friday, May 9, 2014
Trust is the solid foundation on which any relationship must be built – and the relationship between you and your customers is no exception. Customers won’t patronize your business once if they don’t trust you. Once you’ve earned your customers’ trust, it’s crucial to retain it. The trust your customers have in your business is just as fragile as the trust your friends, loved ones and romantic partners have in you as a person. Once broken, it can be impossible to repair.
So, how can you inspire your customers’ trust? You have to show them that you care about them as people and have their best interest at heart. You also have to prove that you can keep your promises and that you’re a person of integrity. From the moment your customers first become aware of your brand, they have to think of you and your brand as reliable and trustworthy.